The 10 Steps to a Successful Fundraising Event by JOE GARECHT
Fundraising events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of events depends on careful planning. (Yes, you should have a written event plan for every event you hold!) To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan: 1. Purpose: Before doing anything else, you must decide what the purpose of your event is. Is this truly a fundraising event? Or does it have other goals? Perhaps your organization may be hoping to raise money at the event, but the main function of the event is to gain publicity, or reach out to a new network. Many charitable events have more than one goal. Figuring out the details for your event will depend on knowing what goals you are trying to achieve. 2. Fundraising Goal: In conjunction with the event host committee, organization staff, and key fundraisers, you must d